Apple's contract with Google regarding Google Maps still had 1 year left

Apple and Google still had one year left on their contract regarding the placement of Google Maps on the iPhone

When Apple removed YouTube as a built-in app in iOS 6, it was reported their contract with Google had come to an end. That being the case, the story went that both Apple and Google were less than enthused about renewing said contract. Apple, after all, is seeking to rid itself of all things Google. And Google, well, they'd much rather prefer a standalone YouTube app for iOS with bundled advertisements - something Apple was never keen on letting Google do.

With that as a backdrop, some initially thought that Apple's decision to kick Google Maps off of the iPhone in favor of a homegrown solution was perhaps the result of a similar dynamic - an expiring contract. But as it turns out, Apple's contract with Google regarding Google Maps still had 1-year left, this according to a recent report from The Verge.

Apple's decision to ship its own mapping system in the iPhone 5 and iOS 6 was made over a year before the company's agreement to use Google Maps expired, according to two independent sources familiar with the matter. The decision, made sometime before Apple's WWDC event in June, sent Google scrambling to develop an iOS Google Maps app — an app which both sources say is still incomplete and currently not scheduled to ship for several months.

So what prompted Apple's somewhat hasty decision?

Well it's not terribly hard to figure out.

For some time, Apple executives were none too thrilled over the fact that Google Maps on the iPhone lacked turn by turn directions, something which Android smartphones have had for quite some time. Of course, Google was willing to cough up turn by turn directions provided Apple made certain concessions - such as increased branding for Google Maps - but those discussions apparently never bore any fruit.

And so we're left with Apple's own Maps offering, which as I'm sure you've read by now, are not without their own problems. Still, because Apple likes to control all of the core technologies in its products, it was a move Apple was going to make eventually. And whether that happened today or in a year from now, Apple would be experiencing growing pains regardless.

And now the wait is on for Google to finish work on a standalone Google Maps app for iOS.

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