Adobe makes a funny video that someone there didn’t watch

Not that the inconsistency should come as any particular shock

The video is called "BS detector" and makes fun of marketing buzzwords by ... well, watch:

I found the video amusing. Almost as amusing as the fact that it was produced to support something called the Adobe Marketing Cloud.

From an Adobe media alert: "Adobe has a history of transforming business segments - from digital imaging to digital documents. Today, Adobe is doing the same for the marketing, advertising and publishing industries by unifying powerful solutions in the cloud."

See, they're unifying powerful solutions in the cloud.

Nothing in today's realm of buzzword abuse is any more worthy of a corrective jolt than cloud-washing.

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