Year in Review: A Look Ahead and Back in Backup

The backup industry has been turned on its head

I have been working since New Years interviewing many of my friends in various tech sectors about what they think were the big stories in 2012 in their sector and what they think 2013 will hold. Several of them I actually recorded as podcasts. Over this week and next, I will be posting them, and I'm very interested in your feedback. 

My first interview is with my friend David Wartell, VP of server backup for Idera. In this short 10-minute conversation, David, who has been involved in the backup industry for many years, gives us what he thinks were the big stories in 2012 and where the industry is headed in 2013 and beyond.

While many think of the backup industry as rather mature and stable, Wartell says 2012 was a watershed year. Virtualization has exploded the number of servers (both physical and virtual), Big Data analytics means we are keeping, storing and backing up more data than ever before, and finally "Everything-as-a-Service" has us offering backup as a service.

According to Wartell, these big trends in 2012 have forced the backup industry to sit up and take notice. You can't charge the same for backup software for a physical server as you do for a virtual server (well I guess you can, but people aren't buying it). As the cost of storage and bandwidth drops, charging customers by bits and bytes becomes less profitable.

Wartell also says that with the explosion of Big Data, organizations have in the past had to choose which servers and which data to back up. He thinks one of the big changes in 2013 will be the fact that everything is backed up. Driving this will be the decreasing cost of backup. Whether you consume backup by buying software licenses and using your own devices, on premises or off premises, or if you use a service provider with a Backup-as-a-Service (which David says is really going to take off in 2013) or even use one of the free, open source backup solutions, there is no reason that every one of your servers is not backed up.

You can hear more of what David thinks about backup by listening to the short 10-minute conversation. What about you? Do you think David is right on where the market is going?  

Stay tuned for next look back and ahead tomorrow

Copyright © 2013 IDG Communications, Inc.

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