Factors converging to drive 10G

Price and inventory reductions, Intel "Ivy Bridge" stoking demand and growth, Crehan says

The market for 10G Ethernet is poised for strong growth due to a number of factors, according to Crehan Research. Those factors include:

  • 10G inventory reductions at major server OEMs, clearing the way for additional sales;
  • Price reductions, stimulating end-user 10G demand;
  • Broader product offerings, including additional 10GBASE-T LAN-on-Motherboard (LOM) and quad-port 10G. First quarter 2013 10GBASE-T adapter and LOM shipments jumped 60% to approach a one-million port annual run rate;
  • The launch of Intel's "Ivy Bridge" server platforms in the latter half of 2013, which could prompt users to upgrade their servers to 10G.

[HAPPY ANNIVERSARY ETHERNET! 20 milestones in Ethernet's first 40 years; 10 things you may not know about Ethernet; What's Next for Ethernet?]

Crehan also notes an expected improvement in the IT spending, with an increase in data center investments.

Unlike the Gigabit Ethernet server transition, in which Gigabit Ethernet LOMs were included free with the server platform, 10G is offered mostly as an optional card, Crehan notes. So there is still a high 10G server-adapter card mix.

The chart below shows the 10G card mix still close to 50%, even 10 years after the initial 10G server adapter introduction. Cards remain a significant part of the overall shipment mix and key to driving overall 10G market growth, Crehan notes:

The research firm expects that these factors will drive incremental growth on top of the strong 10G server adoption currently occurring in the public cloud, Web 2.0 and massively scalable data center segments of the market.

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