Polycom: Survey Shows Video Conferencing is Essential Team Collaboration Tool

Video Closes Physical and Cultural Gaps Between Colleagues Across Distances

Polycom has released research results revealing that 96% of business decision makers believe video conferencing removes distance barriers and improves productivity between teams. Respondents who use video conferencing today rated video’s top advantages as:  better collaboration between globally dispersed colleagues (54%), greater clarity of topics being discussed (45%) and more efficient meetings (44%). The survey found that business video is becoming more pervasive globally, and that video is in the top three of preferred communications and collaboration media, following email and voice / voice conferencing.  The study also showed that laptops and desktops are the most popular devices for business video conferencing, followed by conference rooms, and mobile devices. 

Looking to the future, 52% of respondents expect video to be their most preferred collaboration tool in three years followed by e-mail and voice/conference calls. Just over three quarters of decision-maker respondents use video conferencing at work today, with 56% of video users taking part in video calls at least once a week.  Interestingly, in Brazil, India and Singapore more than two-thirds of respondents use video conferencing at least once a week.

The survey also showed that video communications isn’t limited to business: 83% of respondents -- and almost 90% of those in their twenties and thirties, use consumer video conferencing solutions at home today, with half using video conferencing at home at least once a week.

Commenting in a statement on the proliferation of video, Jim Kruger, EVP and Chief Marketing Officer at Polycom said, “The growing popularity of video conferencing at home, especially by millennials entering the workforce, is a big driver of increased preference for and adoption of video collaboration in the workplace.”  He added,  “Some key factors to making video as popular in the office as it is at home is ensuring it’s easy to use, providing a high quality connection, delivering enterprise-grade security, and participants’ willingness to accept and adapt to cultural differences as they communicate across borders.  We’re seeing businesses around the world defy distance every day using video collaboration, including increasing productivity, enhancing employee engagement, improving time to market and helping to save lives.”

The research, “Global View: Business Video Conferencing Usage and Trends” surveyed over 1,200 business decision makers in 12 countries; it was conducted by Redshift Research and commissioned by Polycom.

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Copyright © 2013 IDG Communications, Inc.

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