Guess how many people will be at Salesforce’s Dreamforce show this week

The number is mind-boggling

Vendor-sponsored tech conferences are becoming big deals, just check out's Dreamforce event.

If Salesforce was expecting to attract 80,000 or 90,000 like it did last year that would be impressive. 100,000 would be a pretty big show and bigger than any show from Salesforce, or anyone else, in recent memory.

According to the company 130,000 people have registered for Dreamforce to be packed into San Francisco's Moscone Center. Another 200,000 are expected to join Marc Benioff and crew online.

That is a lot of people, and it makes it one of the largest, if not the largest vendor-sponsored trade shows of the year.

To put it in perspective, Oracle OpenWorld is probably the next biggest conference in comparison, having attracted 60,000 attendees earlier this year. If all the registered guests actually go to Salesforce's show, then Dreamforce would double that though.

Everything else is small in comparison. RSA World, the big security show attracted 24,000. VMworld had a respectable 23,000 at its show in August. Amazon's cloud division AWS just held its show and AWS Chief Andy Jassy said there were 9,000 people there.

But 130,000 - that's putting Dreamforce into the category of non-vendor sponsored shows like CES, the Consumer Electronics Show, which this year drew 150,000. CES 2014 will be held in January so we'll see how big next year's version is in just a few months.  

What's everyone going to Dreamforce for? It's a big company with a lot of users and more than 350 displaying companies, plus Benioff is a character who is always entertaining. Dreamforce has big-name keynote tech celebrities too including Facebook COO Sheryl Sandberg and Yahoo CEO Marisa Mayer. Green Day will be playing a concert this week at the 40,000-seat baseball stadium for the San Francisco Giants, AT&T Park as part of the festivities. This year's 130,000 expected attendees at Dreamforce is up from 90,000 in 2012, which was the 10th anniversary of the show.

Check back to throughout the week for all the news from Dreamforce to see what all the fuss is about.

Senior Writer Brandon Butler covers cloud computing for Network World and He can be reached at and found on Twitter at @BButlerNWW. Read his Cloud Chronicles here.  

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