What's better for your big data application, SQL or NoSQL?

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Developers want a very flexible database that easily accommodates new data types and isn’t disrupted by content structure changes from third-party data providers. Much of the new data is unstructured and semi-structured, so developers also need a database that is capable of efficiently storing it. Unfortunately, the rigidly defined, schema-based approach used by relational databases makes it impossible to quickly incorporate new types of data, and is a poor fit for unstructured and semi-structured data. NoSQL provides a data model that maps better to these needs.

Overall, with the rise in Web and mobile applications, alongside emerging trends, shifting online consumer behavior and new data classes, the projects the industry is working on require a database technology that is capable of providing the scalable, flexible solution to manage and access data. NoSQL technologies are the only solution available to effectively meet these needs.

Couchbase is a NoSQL database technology provider and the company behind the Couchbase open source project. Couchbase Server, the company’s flagship product, is a NoSQL document-oriented database with production deployments at Amadeus, AOL, Cisco, LinkedIn, Orbitz, Salesforce.com, Viber and hundreds of other enterprises worldwide. Couchbase is known for its easy and reliable scalability, consistent high performance, 24x365 availability, and flexible data model for ease of development. Couchbase is headquartered in Silicon Valley, and is funded by Accel Partners, Ignition Partners, Mayfield Fund and North Bridge Venture Partners.

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