Former Yahoo! exec. tries to outwit, outplay, outlast "Survivor"

Marty Piombo will try to become first techie to win Survivor reality TV show

Piombo, CSS
He made it through the first week anyway. Marty Piombo, currently the Managing Director of Strategic Partnerships for digital media firm SkyTide and former VP and GM of Yahoo! Mobile Latin America is getting down and dirty as part of the cast for the venerable CBS reality show Survivor.  

Piombo, who is not allowed to talk about the show publically after the season started last night told the Mill Valley Patch Web site prior to the premier:  "I could be edited as a super nice hero guy or I could easily be edited as the devil. We'll see. From the clips and ads I've seen, I could be kind of a villain-esque wise guy. Hopefully I'm funny at least."

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He added that he had hoped to bring "a calculating ruthlessness to the game without being someone who was going to alienate everybody right away and be kicked out in the first episode. I had to balance my natural instincts. Anybody who is kind of a corporate leader type of guy, people are going to hate you from the get-go. That's just the way it goes."

Piombo has been in the tech industry for over 15 years with stints as a senior vice president at Sococo which makes applications to create virtual meeting places for distributed workforces.

Survivor has had other techies compete. You may recall Yau-Man Chan, a favorite "Survivor: Fiji."Chan is the  director of information systems for the College of Chemistry at the University of California Berkeley. Chan,54, made it to that season's final four ultimately was voted off. 

Chan was so popular he was invited back for Survivor: Micronesia but only lasted two weeks before the tribe spoke and voted him off.

Follow Michael Cooney on Twitter: nwwlayer8  

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