What's so great about SQL Azure?

I'm seriously just sick of hearing SQL Azure everywhere I turn.

Sick to death of Azure

I don't know about you guys, but I'm getting to sick of hearing about SQL Azure.  Microsoft is trying to make it sound like everyone is going to give up their DBAs and start managing all of their data in the cloud.  I already know I'm not their audience for this technology, but I'm still just getting sick of hearing about it everywhere I turn.  Remember what clouds are guys.  They're big fluffy things that you can't really control and you can't really see into.  And that's the point isn't it though?  A cloud DB is one that you have only limited access to and limited visibility into, and you certainly can't control it.  The hosting company controls pretty much every aspect of your DB implementation.  And like I said, I'm not their target audience because I make my living as a DBA so they're saying we've got a product here that'll replace Sean at the place he feeds his family.  And I'm sure there are plenty of other DBAs who are thinking that exact same thing.  How many DBAs would honestly recommend a cloud DB to their boss?

That's not why I'm getting sick of it though, because I work with sensitive data that will never go to the cloud.  I'm getting sick of it because MS is acting like everyone has been screaming for this and now they've finally got it.  Personally, I think it has more to do with them wanting to control licensing than it does them thinking it's really the direction DBs should be going.  And they make this excuse that it's perfect for small DBs that nobody wants to manage or aren't worth anyone managing.  Ok, I'll start believing you when you finally dump Access in favor of the cloud.  Tell all of your hardcore Access users that DBs are moving away from the desktop (or the server) and moving to the cloud and they need to spin something up on the internet next time they want to put together a small app.  I don't see that happening, do you?

And it's not like there's no use at all for the cloud.  I'm sure there are some out there who don't want to buy a DBA, but I also just don't think that the need is a great as they're making it.  This is just another step into the part-time DBA market that tried to boom a while back and has gotten very little momentum.  You were seeing it all over the place there for a while weren't you?  All those ads for companies that would manage your DBs for you and no matter how small you were, they could make sure you at least had the essentials covered... well, some of them did ok, but a large portion of them just died because there aren't as many people out there looking for that kind of business as you'd think.  And those people who don't know how to put their own DB together really wouldn't know where to start to find someone to put something together and manage it for them.  And if you're talking about small groups in an enterprise, well if the app is truly that small or insignificant then you can always just slap it on a server real quick.  So it seems like they're trying to create a market here.

I don't know... maybe I'm just being stubborn.  Maybe I've got my head so far in my own cloud that I can't see what's really going on.  Somehow I doubt it, but anything's possible.

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