Beatles arrive on iTunes for the first time

Apple's big iTunes announcement is that The Beatles entire catalogue is now available on iTunes for the first time.

I don't know if I'd classify it as "unforgettable", but Apple's big iTunes announcement is that The Beatles entire catalogue is now available on iTunes for the first time.

Beatles fans will be able to purchase The Beatles Box Set for $149. The package comes with 256 songs along with iTunes LP features such as a mini-documentary and even video footage of the band's first US concert.

If you're not up for forking over $149, individual albums, also with iTunes LP content, will be available for $12.99, though a select few will set you back $19.99. And as you might expect, individual songs can be downloaded for $1.29. All of the group's 13 remastered studio albums will be available along with the band's two-volume "Past Masters" compilation and the iconic "Red" and "Blue" collections.

Commenting on the announcement, Beatles drummer Ringo Starr stated, "I am particularly glad to no longer be asked when the Beatles are coming to iTunes. At last, if you want it-you can get it now-The Beatles from Liverpool to now! Peace and Love, Ringo."

Apple CEO Steve Jobs, a noted Beatles fan was equally enthusiastic. "We love the Beatles and are honored and thrilled to welcome them to iTunes," Jobs stated. "It has been a long and winding road to get here. Thanks to the Beatles and EMI, we are now realzing a dream we've had since we launched iTunes ten years ago." Indeed, the Beatles landing on iTunes has been ond of the longest standing Apple rumors, and each of Apple's special music events over the past few years were abuzz with reports that the Beatles were coming to iTunes.

Given the long delay in securing the rights to sell Beatles music on iTunes, many assumed that it might not happen at all. As recently as May, Paul McCartney lamented the fact that the band's music wasn't available on iTunes and placed the blame squarely on EMI.

“To tell you the truth I don’t actually understand how it’s got so crazy,” McCartney explained. “I know iTunes would like to do it, so one day it’s going to happen. It’s been business hassles. Not with us, or iTunes. It’s the people in the middle, the record label. There have been all sorts of reasons why they don’t want to do it.”

And while some other artists remain conspicuously absent from iTunes (i.e Kid Rock, AC/DC), the most glaring omission from iTunes is now available.

Just a short while ago, Apple updated its homepage to tout The Beatles' arrival on iTunes and issued the following press release.

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