Nearly 1 in 3 U.S. subscribers owns a smartphone

Android and Apple OS among the 'most desired' the 'next' smartphone

New data from The Nielsen Company shows that 29.7% of U.S. mobile subscribers now own a smartphone that runs a full operating system. Among those owners, the OS battle is heating up, with the top three being Apple’s iPhone (27.9%), RIM BlackBerry (27.4%) and Android (22.7%). Behind the big three are Windows Mobile (14%), Symbian (3.4%), Linux (3.3%) and Palm OS (1.3%).

Even better news for the Apple and Android camps – when users who planned to upgrade to a smartphone in the next year were asked about their next phone, Apple and Android were tied for the “most desired” OS. This could be bad news for RIM, which is only desired by 13% of likely smartphone upgraders. I think that as companies allow more of their employees to choose their next smartphone (as opposed to just giving them a device), more of these employees are gravitating toward Apple and Android.

There was also a bit of a gender split – women planning to get a smartphone were more likely to want an iPhone as their next device, while men preferred Android (only slightly).

More details on the survey are here.

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