Cyber Monday was first billion-dollar sales day: ComScore

Various sources report rosy figures, although some urge caution

Did anyone out there really get any work done Monday? I ask in light of figures being reported by ComScore this morning that contend Nov. 29 -- a.k.a. Cyber Monday -- was the busiest online shopping day ever and for the first time generated single-day sales that topped one billion dollars.

That binge represented a 16 percent increase over last year's Cyber Monday and has the online holiday season spending total to date standing at 13 percent over the same period in 2009.

And the numbers from Coremetrics were even higher, according to this story in the Los Angeles Times.

From the ComScore press release:

"Cyber Monday was a historic day for e-commerce as we saw daily spending surpass $1 billion for the first time," said comScore chairman Gian Fulgoni. "The online holiday shopping season has clearly gotten off to a very strong start, which is welcome news. At the same time, it's important to note that some of the early strength in consumer spending is almost certainly the result of retailers' heavier-than-normal promotional and discounting activity at this early point in the season. So, while we anticipate that there will be more billion-dollar spending days ahead as we get deeper into the season, only time will tell if overall consumer online spending remains at the elevated levels we've seen thus far."

How that for hedging your bets?

There certainly seems cause of exuberance, irrational or otherwise.

A Best Buy spokesperson tells the Wall Street Journal that its site experienced a 50% jump in sales.

From a Reuters report:

Online same-store sales, which measure Web retailers active for more than a year, rose 36 percent from the prior year, according to ChannelAdvisor, which helps retailers maximize Web selling.

ChannelAdvisor said same-store sales for their retail clients selling wares on rose 98.1 percent, while those on eBay rose 14.6 percent.

Back to the question of Monday's workplace productivity: ComScore estimates that just under half of that billion-dollar-plus spending happened on some company's dime, although that was down about 4 percent from 2009.

Not sure what to make of that last part; not sure that it matters much either.

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