Genband’s UC App Store Hopes to Spur Hosted Offerings

UC

Genband recently launched a UC apps store (http://genapps.genband.com/), designed to give service provider customers of Genband’s hosted UC platforms the ability to easily add new applications to support mobility, conferencing, messaging, and IVR/automated attendant functionality. By creating a one-stop shop for buyers and developers, Genband hopes to spur innovative new services and help its customers find new revenue streams and ways to differentiate from competitors.

Genband isn’t the first to explore the concept of driving applications out to its customers. Broadsoft launched a similar marketplace (http://marketplace.broadsoft.com/) way back in 2007 as a way to drive adoption of services that could take advantage of the Broadsoft platform.

These on-line marketplaces should help Genband (and Broadsoft) customers more effectively compete with emerging hosted UC offerings from vendors, including Cisco and Microsoft. But they require hosted service providers to see themselves as more than just telephony vendors, a key challenge for many firms that have been in the telephony space for a long time.

Those evaluating hosted UC services should ask their providers “what platform are you using?” and then explore application marketplaces as a way of not only differentiating among various providers, but to also learn about potential applications that can improve communications and collaboration for various types of workers.

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Copyright © 2010 IDG Communications, Inc.

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