AT&T, Buzzblog latest to pile on daily-deal bandwagon

Groupon has yet another pair of competitors

When daily-deal market leader Groupon first elbowed its way onto the national stage, it didn't take an industry analyst's eye to see the high-flying startup's most daunting challenge: Anyone can do what Groupon does.

The latest anyones to believe themselves up to the task are AT&T and Buzzblog.  

Bloomberg reported yesterday:

AT&T Inc., aiming to tap the billion- dollar market for online coupons dominated by Groupon Inc., will introduce its own discount site in about a month in Los Angeles, Atlanta and Dallas-Fort Worth.

The site, on its yellowpages.com subsidiary, is sweetening the deal for consumers who register with a $10 credit beginning today, said Dawn Benton, an AT&T spokeswoman.

Here's where those of you who live in those cities can sign up ... and claim your $10 credit!

In addition to a horde of new and established sites dedicated exclusively to daily deals, AT&T's entry will represent another household name in a field that includes Google, Facebook and The New York Times.

In addition to AT&T, Buzzblog this morning announced that it, too, will be entering the daily-deal fray. Buzzblog has yet to formulate a business plan or solicit funding, according to a source close to the blog.

As for the details of AT&T's initiative, there are not a whole lot available at the moment. From a Wall Street Journal post:

An AT&T spokeswoman said the carrier has a $1 billion local-advertising business, but wouldn't expand on how AT&T's product would differ from those offered by competitors like Living Social and Groupon.

Let me tell you how it will differ: not very much. Here's the FAQ page for AT&T's fledgling service. If you have used Groupon there is no need to read it.

Welcome regulars and passersby. Here are a few more recent Buzzblog items. And, if you'd like to receive Buzzblog via e-mail newsletter, here's where to sign up. Follow me on Twitter here.

  • Programmer unknowingly live blogs raid that killed Bin Laden.
  • Captain Midnight: 'No regrets' about jamming HBO back in '86
  • Wozniak questions long-accepted date of “Day One” at Apple.
  • IRS e-file system turns 25 … and tops 70% participation rate
  • 35 years of ‘Apple’ Fools Day fun
  • Groupon vs. the price of gasoline.
  • On the company dime: Rogue game server admins tell all
  • World of Warcraft player offers $1,000 bribe.
  • Tech ‘firsts’ that made a President’s day.
  • If you had bought 100 shares of Microsoft 25 years ago …
  • 300,000 clients of umbilical cord blood bank at risk of ID theft
  • No e-wallet can replace a John Wayne.

Copyright © 2011 IDG Communications, Inc.

The 10 most powerful companies in enterprise networking 2022