's Chatter Underscores Growth of Social Computing

Salesforce enters the enterprise social software market launched a private beta of its “Chatter” social networking hosted service, giving customers the opportunity to leverage a private Facebook-style environment to collaborate. With Chatter, Salesforce enters the enterprise social software market competing against the likes of Cisco, IBM Lotus, Microsoft, and a host of smaller vendors. Chatter’s introduction reflects a growing interest among collaboration managers in leveraging social network concepts such as following, tagging, and sharing in a manner consistent with security and governance requirements. About 40% of companies are already deploying or planning to deploy a social computing platform, a number Nemertes expects to rapidly increase.

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