Apple Gets Serious About iPhone In The Enterprise, OS 4 Focuses on Enterprise Mobility


The recently announced iPhone operating system OS 4 due from Apple (NASDAQ: AAPL) this summer zeros in on the enterprise market by including improvements in security, scalability and compatibility. The new Mobile Device Management service integrates with third party servers to wirelessly configure, query, and wipe or lock managed iPhones (features available in most enterprise platforms). OS 4 also enables enterprises to securely host and wirelessly distribute in-house developed apps to employees. Finally, it allows IT managers to set up multiple Exchange ActiveSync accounts, is compatible with Exchange Server 2010 and includes support for forthcoming SSL VPN applications from Juniper Networks and Cisco. Nemertes has tracked strong and growing interest in enabling enterprise support for iPhone users, but IT managers by and large tell us that their implementation plans are constrained by Apple’s lack of support for remote device management, and the inability to deliver business applications directly to employees. For the security-conscious IT shop, BlackBerry or Good have been the only viable solutions thusfar. Despite these concerns, 38% of enterprises reported they were considering adding iPhone support in 2010, and UC vendors such as Avaya and Cisco have delivered iPhone based applications for conferencing, messaging, and voice control. By addressing the need for centralized management, direct application provisioning, and encryption, Apple takes a large step toward making the iPhone an enterprise-grade device.

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