Google's new home page - simplicity in action

Minor change designed to emphasize Google's core mission

One thing I've always loved about Google is how simple it is. It was never cluttered like the Yahoo search page and other search engines I used before, like millions of others, I became hooked on Google a decade ago. A new, quite minor change Google implemented today emphasizes the understated nature of the search engine's home page, as explained in the company's official blog.Whether you like or hate the new home page, it won't change the way you search. But it does a nice job emphasizing that Google's core mission is still Web search, even if the company seemingly wants to take over the world. "The main feature of the new homepage is that it 'fades in' — when the page first loads, it shows only our logo, the search box and the buttons," Google search vice president Marissa Mayer writes. "For the vast majority of people who come to the Google homepage, they are coming in order to search, and this clean, minimalist approach gives them just what they are looking for first and foremost. For those users who are interested in using a different application like Gmail, Google Image Search or our advertising programs, the additional links on the homepage only reveal themselves when the user moves the mouse. Since most users who are interested in clicking over to a different application generally do move the mouse when they arrive, the 'fade in' is an elegant solution that provides options to those who want them, but removes distractions for the user intent on searching."

Now when you navigate to the Web site you see only four things: the Google logo, the search box, and the familiar buttons "Google Search" and "I'm Feeling Lucky." The few other elements of the page don't appear until you move your mouse.

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