Cisco MARS in the doghouse?

In August last year, Jon Oltsik, senior analyst at Enterprise Strategy Group praised the success of Cisco MARS (Monitoring Analysis and Response System), noting that Cisco is giving away "the razors [MARS] to sell the blades [Cisco's core networking gear]," and that "No one can schmooze the enterprise networking crowd like Cisco." Now Oltsik has changed his opinion, referring to poor MARS a product in Cisco's "doghouse".

In his blog on cnet, Oltsik explains that Cisco in 2005 and 2006 aggressively pushed the security product into end-user accounts but the product "languished behind competitive offerings, causing problems with the installed base." He cites competition from Enterasys, Juniper, and Nortel, which established partnerships with Q1 Labs. Also, "some Cisco sales executives and channel partners eschewed MARS in favor of more popular Cisco products. When you have a portfolio of hundreds of products, it is easy to lead with your best stuff and never mention those in the doghouse," Oltsik writes.

So what of MARS' future. Oltsik says Cisco has three choices: Admit defeat and get out; double down on MARS development; or replace MARS with another acquisition.

More from Cisco Subnet:* Cisco responds to SMARTnet antitrust lawsuitReport: Cisco not cutting jobsVideo: A peek inside Cisco's DNA data center labQ&A with Riverbed chief evangelistSpotlight on CCVP* Cisco releases dates for public CCIE Wireless examsCisco Subnet's top 10 Cisco stories of 2008The IT Swiss Army Knife - Cisco Network Compliance ManagerMaking the CCIE PlungeUnder the hood: Cisco unified communicationsCisco News and Review podcastJimmy Ray Purser Networking Geek to Geek podcast Cisco Subnet for more Cisco news, blogs, discussion forums, security alerts, book giveaways, and more.

*

*

*

*

*

*

Go to

 
Join the Network World communities on Facebook and LinkedIn to comment on topics that are top of mind.
Related:

Copyright © 2008 IDG Communications, Inc.