Inauguration searches highlight 'change' too

Looks like "change" is an apt descriptor, not just for the new Obama administration, but also for the Internet as a whole, at least that's according to Google's blog analyzing the most popular Inauguration Day search terms. While the overall number of inauguration-related searches grew significantly when compared with Bush's 2005 ceremony, searches for previously rare terms like "video" and "streaming" garnered a third of all searches.

Google says the change in the Internet toward becoming more of a live, immediate event-watching tool is clear, especially when compared with 2001. Besides the fact that searches grew by more than a factor of 10:

Few of the 2001 queries requested "video," and none requested "streaming." By 2005, a few queries such as "inauguration audio" and "streaming video of inauguration" appeared. Today, technology has become so prevalant that queries such as "YouTube live inauguration," "live blogging inauguration," "inaugural podcast," and "Obama inaugural speech mp3" formed one-third of all inauguration-related queries.

In addition, Google searches honed in on some famous names participating in the inauguration, such as performers Aretha Franklin and Yo-Yo Ma, as well as religious leaders Rick Warren and Joseph Lowery. And finally, a further emphasis on the Internet's real-time mode is evident from Google's analysis of search activity, which dropped significantly during the new president's inaugural speech:

inauguration query volume

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