Cisco buys Tidal for data center automation

Cisco bulked up in data center automation with this week's $105 million buy of Tidal Software. Tidal makes application management and automation software for services-oriented architecture deployments.

Tidal was founded in 1978 and is privately held. The company's software is designed to manage applications, trace business process and monitor run time operations across multiple servers. With this it builds a detailed final view of SOA applications and environments.

Tidal has partnerships with Microsoft, Oracle and SAP and customers include the New York Stock Exchange and ING Direct. 

The buy adds a key piece to Cisco's data center management strategy. If data center is your next (10s of) billions of dollars opportunity, at some point you have to own application management technology instead of partner for it. Granted, $105 million seems like Dr. Evil numbers these days, but Tidal has some interesting customers and the right partners. Very low risk for potentially high reward.

Then again, it could go this way... But something seems more strategic with this one.

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