Apple making chips a core competency

The company that (in the eyes of zealots) can do no wrong is gearing up to do something gadget makers generally don't do: design their own computer chips.

From this morning's Wall Street Journal:

In one sign of the new focus, Apple recently hired Raja Koduri, who was formerly the chief technology officer of the graphics products group at chip maker Advanced Micro Devices Inc. Mr. Koduri started at Apple this week, following in the footsteps of Bob Drebin, who had held the same title at AMD and is also now working for Apple. Online job postings from Apple describe dozens of chip-related positions it is trying to fill, some with partial descriptions like "testing the functional correctness of Apple developed silicon."

Besides a desire to beat rivals to market with new features, Apple's shift is also an effort to share fewer details about its technology plans with external chip suppliers, say people familiar with the moves.

This buildup of internal expertise has been ongoing for some time now, according to the story, and is expected to bear first fruit no sooner than 2010.

Join the Network World communities on Facebook and LinkedIn to comment on topics that are top of mind.
Related:

Copyright © 2009 IDG Communications, Inc.

IT Salary Survey: The results are in