iPhone crushes competition in customer satisfaction survey

When Steve Jobs introduced the iPhone at Macworld 2007, he said that Apple was motivated, in part, by the fact that most people hated their cell-phones. It's been 2 years since the iPhone first hit the market, and true to form, Apple has in fact delivered a phone that customers actually enjoy using, and some might say, can't live without. In a recent customer satisfaction survey conducted by J.D. Power and Associates, the iPhone received the highest rating in a number of categories including Overall Satisfaction, Physical Design, Ease of Operation, Features, and Operating System. Even more impressive is the fact that other smartphones weren't even close to matching the scores that Apple's iPhone received. That's not to say that competitors aren't trying, though. Since the iPhone first went on sale in June 2007, we've seen the launch of the BlackBerry Storm, the Samsung Instinct, and the Android powered G1, just to name a few. But these products haven't been able to put a significant dent in the iPhone's impressively expanding market share. Returning to the customer satisfaction survey, the only category where the iPhone underperformed was in terms of its battery life. This, however, might very well have to do with the fact that iPhone users tend to use more battery heavy features, such as web browsing and video watching, more frequently. With WWDC just around the corner, and a new and much improved iPhone rumored to launch this Summer, the popularity of the iPhone will only continue to pick up steam. And if Apple's competitors needed another reason to worry, the next iteration of the iPhone is rumored to have much improved battery life. In 2010, the iPhone might very well achieve perfect scores across the board.

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