Twitter dismisses Google ad model

Twitter co-founder Biz Stone told Reuters he has no plans to monetize the micro-blogging service via advertising, and instead is set to roll out new tools and services for businesses as way to bolster Twitter's revenues. So much for some kind of Google partnership or ad deal.

Speaking at the Reuters Global Technology Summit in New York via videolink, Stone said he plans to release the new tools by year end. These could include some kind of "lightweight analytics" or a directory of commercial accounts to verify that businesses using Twitter are legitimate. Stone also didn't preclude the possibility of creating revenue-sharing agreements with cellphone carriers who support Twitter on their text-messaging networks.

But he said advertising just isn't a good fit for Twitter:

Stone said serving up ads alongside Twitter messages could annoy users. And he said Twitter doesn't have, and isn't seeking to hire, the staff to create an advertising-based business. "There are no people at Twitter who know anything about advertising or work in advertising. So we don't have anyone there to make or take those calls."

And that bit of news is sure to make Twitter users all over a bit happier. The last thing Twitter's increasing user base--Twitter visitors jumped 83% in April to reach 17 million--needs is ads to slog through just to get their 140-character fix. Still, the news can't be sitting well with Google. If Stone sticks to his guns, the only way Google can get a piece of the Twitter pie is via an all-out acquisition. And that's something Google doesn't seem likely to pursue, and Twitter seems unlikely to embrace. At least in the near term.

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