What business is Cisco in today?

The Global CIO open letter to Cisco CEO John Chambers appears a bit naive to me.

This week in an open letter to Cisco CEO John Chambers, Global CIO Senior VP and Director - Bob Evans asked the oversimplified question: What business is Cisco in today? According to Evans:

"Tell the CIO world what business Cisco is in today. It's a story they want to hear."

Remarkably, it took Evans 3 long pages to get to that statement, which appears a bit naive to me. Why? Well in my opinion, Cisco has been very clear about what business it's in today: Cisco is in the business of moving into a whole lot of market adjacencies. But don't take my word for it, take Cisco CEO John Chambers' word for it at approximately the 1:14 time mark in the video below:


What business do you think Cisco is in today? BradReese.Com Cisco Refurbished - Services that protect, maintain and optimize Cisco hardware Contact: Brad Reese | Twitter: http://twitter.com/BradReese

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