Criteo allows advertisers to re-target users to increase sales.

Criteo's patent-pending technology allows advertisers to re-target site visitors with customized contextual banner advertisements to increase sales.

According to Criteo, users visit a site up to 5 times on average before making a purchase. This is certainly true of me. When I am looking to make an online purchase, I search for the site that meets my price/service criteria. After that I may return to the site several times, before finally making the purchase.

This is where Criteo wants to help online retailers and advertisers. With it's patent-pending technology, it serves targeted banner advertisements to users, goading them to go ahead and make that purchase. The banner can offer up a special promotional price, show similar products or complementary products.

All this is cookie-based; anonymous, yet Criteo tracks behavior across its partner sites, in order to re-target the user. Criteo lays out its privacy policy on its site.

Similarly, Criteo also allows retailars to re-target users on their own websites. Criteo's customizable personalized recommendations module enables cross-selling and up-selling, based on the user's behavior on the specific website.

With 60 employees based in offices in Europe and the US, Criteo is currently hiring. MicrosoftStartupZone.com carries an interview with founder and CEO, JB Rudelle, who explains what the company looks for in new hires.

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Copyright © 2009 IDG Communications, Inc.

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