Laptop Hunters Didn't Know They Were In A Commercial

Behind the scenes with laptop hunger commercial participants

Wondered what really was happening in those Microsoft Windows PC "laptop hunter" commercials? Are those people real? Why were they so surprised when they got the money at the end of the commercial after selecting a Windows PC? Didn't they know they were in a commercial? You can get a glimpse of what was happening behind the scenes in this online Microsoft video.

Laptop Hunters - Behind the Scenes

Turns out the participants were told they were participating in a market research study, with researchers following them along to see how they decided what personal computer to buy. Only at the end did they find out they were really in a Microsoft commercial about Windows PCs. That's when they got the cash to pay for their PC.

Kind of interesting to see how these ads were set up.

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