HP user group becomes Vivit

As the vendor does away with the OpenView brand, the independent user group OpenView Forum gets a new name.

HP's management software user group is going by a new name these days, Vivit, which the organization says better reflects group's focus on accelerating its enterprise IT management community.

Vivit, formerly OpenView Forum International (OVFI), will still operate as an independent user organization, but the group followed HP's lead and changed its name to better reflect the broader HP Software community worldwide.

HP late last year -- after it had closed its $4.5 billion acquisition of Mercury Interactive -- decided its management software would lose the OpenView brand and fall under HP Software umbrella along with Mercury, Peregrine and other acquired technologies.

"Vivit carries on the OVFI tradition providing a community of expertise and advocacy to the HP software community," the organization said in an e-mail to members.

According to Vivit, the name is derived from the Latin "to live" and encompasses the group's plans to dynamically tackle a new era of enterprise IT management. It was partly chosen because it is "short and direct," the group says, and similar to other household names such as Google and Yahoo.

Also the multi-colored blocks that formerly comprised the OpenView Forum logo have been revamped to have a more "international feel," reflecting diversity, acceleration and motion, the group says.

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