10 start-ups to watch, 2005

From automating IT functions to managing user identities, the hot technologies offered by these young companies may one day land them on the NW 200.

Azul Systems

By Jennifer Mears

Network World, 04/25/05

Location: Mountain View, Calif.

What does the company offer? The Azul Compute Appliance, which runs on custom-designed silicon that includes 24 cores on a chip, and virtual machine proxy software for application servers. The combo offloads demanding Java processing workloads from servers.

How did the company get its start? Former Nortel executives Gil Tene and Shyam Pillalamarri, and Scott Sellers, an entrepreneur and former Silicon Graphics engineer, founded Azul (originally named Chestnut Systems) in April 2002 to address performance bottlenecks that frequently are associated with Java-based applications.

How did the company get its name? "Azul" is Spanish for blue, and CEO Stephen DeWitt has a passion for bright blue hues because he believes they emanate good feelings. When he talks about Azul, DeWitt uses a Big Blue/Little Blue analogy, positioning Azul as a company destined for something big.

How much funding does the company have? An undisclosed amount of funding from a variety of investors, including Accel Partners, Austin Ventures, ComVentures, Red Point Ventures and Worldview Technology Partners.

Who's leading the company? Stephen DeWitt, who has a long history in the systems, networking and consumer software industries. Most recently, DeWitt was vice president and general manager of content delivery and edge computing at Sun, which he joined in 2001 with Sun's $2 billion acquisition of the bluish-named Cobalt Networks, the server appliance vendor he headed.

Who's using the product? Pegasus Solutions, Everett Consulting and EDS are among a handful of customers beta-testing the product. The appliance began shipping April 18.

Why is this company worth watching? Web services and service-oriented architectures are creating big headaches in data centers as IT managers struggle to figure out just how much hardware is needed to support these spiky applications. Typically, they've had little choice but to over-provision to make sure the infrastructure can support peak demand. And this has resulted in costly management expenses and underutilized resources.

More recently, the focus has been on approaches such as grid computing , which pools servers and storage so that applications can draw from compute power as needed. Trouble is, in most cases applications have to be rewritten to run in such a distributed environment.

Enter Azul, which says its approach will provide a nearly bottomless pool of compute power for Java-based applications without requiring any kind of application modification. By putting Azul Java proxy software on application servers, users will be able to offload Java processing to the Azul appliance. The appliance will be available in configurations of four to 16 processors, meaning that users could have access to as many as 384 processors and 256G bytes of shared memory in a standard 11U rack-mount chassis.

"So a little two-way system, or even a VMware sliver on a two-way system, would be able to mount that big bucket of power - just like you would mount a terabyte of storage," DeWitt says. "All of a sudden that two-way effectively has the threaded capacity of a supercomputer."

Azul's promise intrigues analysts, especially because users won't need to modify applications. But they do wonder how many data centers actually will need this much processing power.

Vernon Turner, an IDC analyst, also expresses concern over price. "It will be challenged by software licensing issues for those platforms that will charge by the CPU [or core] as opposed to the socket," he says, noting that Oracle customers in particular might find it difficult to afford Azul.

Next start-up profile: Clarus Systems >


Copyright © 2005 IDG Communications, Inc.

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