Sometimes making a fuss DOES work

On June 19, I discovered a new online scam (perpetrated by a dating service called JLove) and posted about it on Text Technologies. On July 7 I also posted about it here on A World of Bytes. It was Slashdotted the same day. On July 9 JLove took down the offending pages -- which numbered in the 10s of 1000s at least.

Admittedly, this was an easy case. The JLove dating service business was probably floundering. The pages themselves were autogenerated in a simple way and had a variety of rough edges. So the overall investment JLove walked away from probably isn't much.

Indeed, that's a standard practice of "black hat" SEOs -- build a huge number of scummy websites via simple automation, milk them for as long as possible (which often is only a few days), then walk away. There isn't much that can be done about that until online advertising networks and affiliate marketers get good at violating the privacy of their less scrupulous advertisers. But more enduring businesses -- as JLove hoped and perhaps still hopes to be -- can be made to regret sleazy behavior.

That's nice to know.

Well done, everybody!!

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