Microsoft to hire Seinfeld for new Mac-attack ads

The Wall Street Journal is reporting

that Jerry Seinfeld scored a $10 million deal to become Microsoft's new advertising spokesperson. Seinfeld is hilarious. But he's also an icon from the 1990's, which hardly helps Microsoft build a young, trendy image. (There are probably high school and college students who doen't even know who Seinfeld is.) It is so ironic. By hiring him Microsoft is almost proving the Mac guy's point. "Windows and Zune: Technology for the older crowd." I'm sure Don Rickles was available, too. Why not hire some young, up-and-coming YouTube favorite, like Bo Burnham?

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