Finally some good numbers for Microsoft LiveSearch

Microsoft turned out to the bright star in the Web search marketing game in the third quarter compared to arch rivals Google and Yahoo, according to Web researcher AdGooroo. In its latest quarterly report,

AdGooroo said Microsoft LiveSearch has grown its active advertiser base by almost 32% in one year. "During Q3, we measured a 19.3% increase in active first page advertisers, the biggest quarterly increase since we began measuring advertising activity in April 2007," writes AdGooroo in its blog.

The company says it recorded a 3% increase in active advertisers for Google, while ad coverage dropped to its lowest levels in August and September, adds Adgooroo.

"Finally, Yahoo appears to be staying the course while it waits for the US government to approve its ad-sharing deal with Google. We measured a 2.5% decrease in active first-page advertisers, but there were no significant changes in other metrics," reads the blog.

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