Different 'Joe the Plumber' strikes 'Net gold

He might not be the most famous plumber in America at the moment, but he does own the most suddenly desirable address on the Internet.

Joe the Plumber
Joe the Plumber. No, not that Joe the Plumber (John McCain's Joe Six-Pack who was mentioned a thousand times in last night's debate) but rather Joe the Plumber from Amarillo, Texas.

Amarillo Joe, you see, owns http://www.joetheplumber.com/ -- decked out with the requisite plumber's crack logo above. 

Driving in to work this morning the thought occurred that someone must have it ... although I was ready to whip out the credit card if not.

It looks as though Joe has had the site registered with Network Solutions since 2004. It also may already be up for sale.

Search Engine Land already has an analysis of what this means for Amarillo Joe, in particular, and plumbers named Joe in general. Bottom line: They had better have sturdy Web Servers.

Writes Danny Sullivan: "I can only imagine what type of traffic they're getting - and how puzzled they were if they noticed a spike in visits or phone calls. In fact, when I twittered about this, Shawn Collins twittered back that one of them (joetheplumber.com) had indeed gotten offers for his site already."

I'm trying to get in touch with lucky Amarillo Joe (as I'm sure are any number of other journalists). Will let you know if I hear back. 

(Update: Just noticed this telling indication of exactly how far the Internet has seeped into everyday American life: Amarillo's "Joe the Plumber" has a mailing list. It features, "Breaking news about our business, helpful tips and exclusive special offers." A plumber, a mailing list.)

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