Software Assurance and a case of denial

Microsoft insists that Software Assurance is achieving record renewal rates from enterprise customers, reports VNUnet.com. This despite the fact that IT execs consistently say that Microsoft’s Software Assurance plan is less than appealing. For instance, one Network World reader wrote:  “Why should anyone be surprised that Microsoft's Software Assurance does not save them money? The only thing that the program assures is the steady flow of money into Microsoft coffers.”

Both Forrester Research and Gartner have reported low customer satisfaction rates with SA.  Yet Joe Matz, corporate vice president of Worldwide Licensing and Pricing, in a post on a Microsoft Website, claimed that volume enterprise license agreements were a key force in Microsoft’s good fourth quarter results and hints that SA is the reason. A better way to look it would be the reverse. SA is often lumped into the enterprise agreement – not sought after. Mandatory subscriptions may inflate SA’s popularity. But forcing enterprise customers to take on a service they don’t want is not a great way to keep customers happy.

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