Cisco scratches out Scientific Atlanta name

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Cisco hopes to make a splash at next week's Consumer Electronics Show in Las Vegas with its 'visual networking'

demonstrations that combine streaming digital video technology and social networking applications. It's also expected to announce cable set-top boxes that will for the first time carry the Cisco name instead of the maker's name - Scientific Atlanta, which has been a Cisco subsidiary since 2006.

According to a story in Multichannel News, cable operators have been testing set-top boxes with the Cisco name and that all new set-top gear will be sold with the Cisco name. Existing Scientific Atlanta gear will not be renamed.

Among the video products that Cisco will demonstrate at CES include set-top boxes with OpenCable applications that let consumers stream digital video content throughout the home. Users will also be able to store music, movies and photos on the devices. Cisco's Internet Protocol Next-Generation Network (IP NGN) set-top boxes integrate the home media applications and deliver many services including data, voice and video to screens such as a television, PC, game station, mobile phone or other devices.

More about what Cisco will be showcasing at its press release.

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