Toyota’s online hybrid love-fest

Having just purchased a Toyota Camry Hybrid only 3 days ago, I found this news interesting. Looking to build a community and no doubt build some marketing war chest, the car company this week relaunched its Web site for hybrid owners. Toyota wants hybrid customers to create profiles of their reasons for owning a hybrid vehicle. The company claims to have over 600,000 hybrids on the road so the potential for building an online community of customers has potential. The site includes cool features such as an interactive distance map, which plays up how much further Toyota hybrid vehicles travel than ordinary cars, and a gas savings calculator. Hard to see this thing becoming a huge destination site but who knows, Toyota doesn't do too many things wrong these days.

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