Top 25 DIY Tips for Better SEO

You don't have to be an SEO expert to boost your website's search engine cred. The SEO community shares tips on how individuals and organizations without SEO expertise can increase their sites' search engine rankings.

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5. Produce great content

“Many people have seen the benefit of having a healthy backlink profile, but many others have also experienced penalties or spent countless hours building links to no avail,” says Jonathan Gilde, account manager, BrightHaus. “While the importance of backlinks has certainly dropped, a high-quality link is still powerful. The link itself should not be the goal."

If you post great content, the links will follow, according to Gilde.

6. Reach out to bloggers in your field

Google looks to see if your site has links from relevant sources in your field,” says Joe Auer, founder, Plasticity Health. “A great way to get these links is to reach out to bloggers in your space. See if they will write about you or review your products. If you’re able to do this, your rankings will increase and you may also get more traffic from those sites.” 

Michael Pomposello, managing partner, Influencer Connect, says you should make a list of bloggers who talk to your target audiences. “Get the names of the sites, the author’s first name and their email address. Use this information to craft personal emails to each of the bloggers.”

7. Network with business partners

“Link building and social signals aren't about volume insomuch as they are about relationships,” notes Dave Davies, CEO, Beanstalk SEO Services. As search engines work harder to understand how people connect, and to assign authorities more weight, links and social signals are more about whom you're connecting with and how you're engaging than they are about pure link volumes. As a result, Davies recommends “building authority with the people in your industry who already have sway. Their links, and the links from people they associate with, will carry far more 'Klout' — bad pun intended.”

8. Offer a testimonial to a site or service you use

“People are always appreciative of an honest and well-thought-out testimonial, and in return you can earn a nice link back to your site, often from the homepage,” says Evan Pryce, head SEO, SUSO. “Just contact all your suppliers or business partners and ask if they’d like a testimonial for their site. If they say yes, then write the testimonial and send it over with a picture and an appropriate link back to your site so people reading it can see its real.”

9. Get links from sites that use your images

“If you have visual assets, look around the Web to see if anyone else is using them,” says Mark Runyon, president, Vandelay Web. “There’s a great Firefox add-on, Copyright Infringement Finder, that allows to you to track down any image on the Web in Google's image cache. Reach out to these people using your images and ask that they provide a reference back to your site.”

10. Set up Google Alerts to track mentions of your company

“When you come across a mention, reach out to the journalist or blogger in question to thank them for mentioning your company and to ask them to please consider linking to you in their article,” Runyon suggests.

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