100% Cloud is the New Black

As demand for cloud computing increases, so do expectations for mobility and functionality

Cloud computing or “the cloud” as most refer to it, is no longer just for tech savvy executives. Consumers and businesses alike are flocking in the masses to the improved agility, lower costs and unrivaled advantages that cloud environments provide.

With the number of global consumer subscriptions to the cloud at 730 million in 2014,  it is safe to say, the cloud is here to stay.

As the demand for “the cloud” continues to increase, so do the expectations and requirements for cloud capabilities. Businesses and consumers are gravitating towards products that offer the limitless mobility and functionalities that meet their lifestyle. As we discuss the universal draw towards these next key products, it’s clear that “100% cloud” has quickly become the new black.

Over the past decade, Gmail has successfully taken email by storm becoming the go-to email provider for consumers and businesses alike. With over 500 million users to date, Gmail has revolutionized how people use and view email by focusing on the features that everyday users care about. By integrating and offering important capabilities like 15GB of storage, chat (instant message-style) right from your inbox, video chat from any device through Google Hangouts,and the ability to view and save files directly to your Google Drive, Gmail continues to set the bar high for email through their boundless use of cloud integration.

Another 100% cloud-based novelty dominating the market is Netflix. On-demand programming streamed from the Internet has become the preferred method for many consumers. By providing access to what we want, whenever we want it, Netflix continues to set themselves apart. This unlimited access that only a cloud-based service provides is no longer a luxury, but an expectation.

Business applications moving to the cloud, is certainly no trend either. The shift from traditional software to Internet-based models continues to gain momentum. A great example is Salesforce®. Salesforce®, rated the top Customer Relationship Management Solution (CRM) has transformed how companies connect with their customers by offering an array of cloud-based tools that increases productivity and enables organizations to close more deals. This platform has become so monumental, that thousands of companies are taking its lead and building more advanced applications and Salesforce® plug-ins to maximize its functionality.

Another key change in business is the shift from premise-based phone systems to cloud-based systems. While there are many different cloud-based communications systems on the market, an increasingly more common requirement for businesses are systems like OfficeSuite® Phone that offers unlimited mobility and integration among sites. The degree to which systems are cloud-based has become a key driver in its ability to deliver the mobility that businesses require. Popular features and capabilities like the centralization of all communication services through an online portal, like MyOfficeSuite that works from anywhere and any device, and critical user account information like call history, speed dials, personal settings and features stored solely in the cloud, never in the device itself, are what enables businesses with the flexibility to operate their business securely from anywhere, however they choose. The latest standard-based SIP systems still store some data and important computing components on the phones themselves, restricting their mobile capabilities. This increasingly more prevalent necessity for mobile freedom and increased security is one that only 100% cloud-based systems are able to suffice.

The greater freedom of movement that “the cloud” has afforded us has opened up our minds to the infinite potential that exists with cloud technology. Just as the adoption of cloud products and services has steadily increased, so has the demand for the more superior products which operate exclusively in the cloud.

Copyright © 2015 IDG Communications, Inc.