You've seen Apple logo a million times, but what's it look like?

Your memory might be fuzzier than you think, UCLA researchers say

Apple introduces ResearchKit
Apple logo test UCLA

Actual Apple logo? None of the above

Even Apple fanboys and fangirls might be sick of seeing the company's logo, but that doesn't mean they actually would remember exactly what it looks like when pressed.

In a new study published in the Quarterly Journal of Experimental Psychology, UCLA psychologists found that only 1 of 85 undergraduates could draw the logo correctly from memory.  Fewer than half correctly ID'd the logo when shown it among a number of similar logos. Most of the participants used Apple products.

Alan Castel, an associate professor of psychology at UCLA and senior author of the study, said an explanation for the results may be that our brains only register what they need to know -- say enough to spot a fake product.

“There was a striking discrepancy between participants’ confidence prior to drawing the logo and how well they performed on the task,” Castel said in a statement. “People’s memory, even for extremely common objects, is much poorer than they believe it to be.”

Don't look up the correct Apple logo and try this test

Adam Blake, a UCLA graduate student in Castel’s laboratory, is the study’s lead author. Meenely Nazarian, a former UCLA undergraduate, is a co-author.

MORE: How 20 (mostly) tech company logos have evolved over the years 

Join the Network World communities on Facebook and LinkedIn to comment on topics that are top of mind.
Now read: Getting grounded in IoT