IT pros in retail are sold on these 6 products

When we asked IT pros to name their favorite products, six respondents from the retail industry weighed in on their go-to tools.

primary retail

Giant spikes in traffic and transactions created problems for DailyLook, an online fashion brand that distinguishes itself by styling complete outfits for shoppers.

“When our company's traffic increased 100-fold, seemingly overnight, we were faced with huge infrastructure costs, and our websites response times were unacceptably slow, which resulted in a major spike in bounce rates,” recalls Eric Marston, CTO and co-founder of DailyLook.

Switching to Instart Logic application delivery service yielded immediate returns, including a 35% boost in conversion rates, Marston says. DailyLook also was able to cut its cloud hosting costs by more than $2,000 a month because of the reduced load.

“With about 50% of our site traffic coming from mobile, having an optimized mobile-friendly website and application interface was critical,” Marston says. “After evaluating a number of content distribution network (CDN) services, we found that most were optimized only for static content. Not only is Instart Logic’s software-defined application delivery service extremely flexible, but the product allowed us to turbo-charge our mobile website and application performance, increase conversion rates, dramatically reduced bandwidth costs and create great user experiences.”

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IT Salary Survey: The results are in