IT pros in retail are sold on these 6 products

When we asked IT pros to name their favorite products, six respondents from the retail industry weighed in on their go-to tools.

Giant spikes in traffic and transactions created problems for DailyLook, an online fashion brand that distinguishes itself by styling complete outfits for shoppers.

“When our company's traffic increased 100-fold, seemingly overnight, we were faced with huge infrastructure costs, and our websites response times were unacceptably slow, which resulted in a major spike in bounce rates,” recalls Eric Marston, CTO and co-founder of DailyLook.

Switching to Instart Logic application delivery service yielded immediate returns, including a 35% boost in conversion rates, Marston says. DailyLook also was able to cut its cloud hosting costs by more than $2,000 a month because of the reduced load.

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