This week CEO Meg Whitman released the logo for the newly created Hewlett Packard Enterprise division of the soon to be split up company.
Count me in the camp that is disappointed.
Whitman unveiled the new logo in a blog post:
“We needed a logo and a design system that would be singular and defining. We needed a design that would express our renewed commitment to focus and simplicity. And we needed a logo that would be as transformative, flexible and agile as we are becoming, while standing out from the pack.”
And this is what they came up with:
Hewlett Packard Enterprise Later in the blog post, Whitman admits that it is simple. “But, guess what, that’s what we’re going to be about – easy to do business with and precise in our work, our engineering and our innovation.”
She goes on to point out the other groundbreaking change in the logo: “Maybe you noticed it, but take a look at the name ‘Hewlett’ in the new design. This is the first time in our history that the two t’s in Hewlett connect.” Wow!
+ EXCLUSIVE INTERVIEW: Meg Whitman: Here's everything you need to know about HP Enterprise +
Please let me know what you think in the comments section. I, for one, think it’s boring.