iPhone 7 rumor rollup: Amazing camera is pictured; Showtime at Apple?

Latest scuttlebutt says Apple will convert a $20M acquisition into special camera features for its iPhone 7 Plus smartphone in the fall

Okay, enough with the 4-inch iPhone rumors: iPhone 7 and 7 Plus scuttlebutt is really heating up in anticipation of Apple’s next real big smartphone revelation in the fall of 2016.


Judging from the less-than-artistic quality of photos I took with my trusty new iPhone 6s at the recent IBM Connect event, I can use all the help from Apple that I can get. And word is that Apple will be boosting the camera in its iPhone 7 Plus phablet.

(As an aside, haven't been to a conference in years where I've seen Lenovo laptops outnumber Macs, and this despite Apple-IBM being so chummy these days.)

The not-so-secret sauce will be technology from LinX Imaging, a company that Apple bought for $20M last April known for its tiny cameras that can take high-end SLR-quality photos. So yes, a company might actually convert an acquisition into something good for customers.

Citing KGI analyst Ming-Chi Kuo, Apple Insider says that Apple is likely to release 2 models of the 5.5-inch iPhone 7 Plus, including one with a rear dual-camera configuration.

“For its first foray into dual-[compact camera module] imaging, Apple is expected to source hardware from longtime supplier Sony. Both of the iPhone 7 Plus' CCMs will be 12 megapixel compact image sensors (CIS), one supporting optical image stabilization and a wider field of view, while the other will come loaded for bear with a 2-3x telephoto lens.”

In theory, the phone would be able to switch between multiple-aperature cameras depending upon conditions as well as blend imaging data to produce the best resolution photos. Cult of Mac shares examples of what such quality images might look like.

Not only will the iPhone promise improved photography, but stylistically, the new smartphones are also expected to be sleeker in body design. Rather than having the usual camera bump on the phone, the body will be smooth, according to MacRumors.

“On the iPhone 7, the camera is said to sit flush with the rear casing, enabled by a thinner camera module.”

(Antenna bands are also said to be disappearing from the back of the camera, though I’ve never quite understood why anyone really cares about that. Don’t most people cover the back with a case anyway?)


It’s not often we get to cite Variety as a source in the iPhone Rumor Rollup, but indeed, the showbiz rag reports that Apple could release original entertainment programming when it debuts its new iPhones in the fall. Hey, if Amazon can do it, why not Apple?

Though in this case, Apple might not only come up with some of its own stuff (let’s hope it’s not all Apple ad-like), but also bundle programs from other companies into an over-the-top service to compete with cable TV providers.

And alas, even Variety was not able to get Apple to comment on any of this.

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