On Star Wars Day, Japan’s ANA gives new flight to franchise's iconic theme song

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Star Wars Day – May 4th – brings out the creative sides of those who love the cinematic series and marketers who recognize a viral opportunity when they see one.

Today, Japan’s ANA (All Nippon Airways) joins the fun with an innovative rendition of the classic opening theme song. A site called Luxury Launches (new to me) offers this description:

As seen in the video below it is a very thoughtful and beautiful compilation of sights and sounds which includes take offs, printing of the boarding pass, luggage on the conveyor belt, engine coming to life, air hostesses on the moving walkway and more of the typical activities you and me face and see on a flight. There is also a guest appearance by the newest member of the franchisee the BB-8 robot. The video is shot across 10 locations which include Tokyo’s Narita airport, maintenance centers, hangars and training facilities of ANA.

A fine effort, though a bit too much clang for this ear.

May the Force be with you.

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