Lindsay Boyajian
Lindsay Boyajian is the chief marketing officer of Augment. Augment, backed by Salesforce Ventures, is the leading augmented reality as a service platform. Lindsay is the author of Content Engine: The Growth Hacker’s Guide to Content Marketing, and she was a 2016 finalist for Everstring’s Discovery Awards for Emerging Marketers in Tech.
New opportunities for augmented reality
Pairing augmented reality with diminished reality provides a superior visual experience and could help grow the AR market.
The 3 biggest challenges facing augmented reality
Augmented reality has evolved over the past year, but it still has several challenges to overcome before it is widely adopted.
Is Snapchat the real augmented reality powerhouse?
Snapchat has been acquiring companies and releasing augmented reality features, setting itself up to be an AR global leader.
2016: The year of augmented reality
From gaming and entertainment to advertising and sales, to retail and manufacturing, augmented reality made its mark and proved its business value.
Holiday shopping goes high-tech: 3 trends retailers have adopted
This holiday season retailers will use augmented reality, chatbots and beacons to help boost sales online and offline.