Mark Bowker
Senior Analyst
Senior Analyst Mark Bowker focuses on all things related to virtualization and cloud computing. Mark researches cloud and virtualization technologies and evaluates the impact the solutions have (or will have) on IT strategy and the broader marketplace. His other research areas include data center management, application workload deployment in next-generation data centers, and the external influences driving adoption of data center technologies. Prior to joining ESG, Mark ran the IT organization for a business consulting and technology services company.
Cisco: See No EVO, Hear No EVO, Speak New Partnerships
Cisco is not participating in VMware EVO:RAIL, but continues momentum with VCE and NetApp and enhances market opportunities with IBM VersaStack, Maxta, StratoScale, Pure Storage and Simplivity.
The Top 5 Opportunities for VMware EVO:RAIL Partners
Since the standard version of EVO:RAIL finds every solution looking nearly identical to one another, participating vendors must market, message, position, and uniquely differentiate themselves from the pack. Opportunities exist in the...
AWS re:Invent(ing) IT, Business Models and Marketing
AWS held its 3rd annual re:Invent user conference with 13,500 attendees in Las Vegas. While the event had similarities to other IT conferences that included an expo floor, keynotes, and sessions I was fascinated by, AWS has the...
Enterprise Mobility and the Cloud highlight Microsoft TechEd Conference
This year's TechEd conference was enlightening in Microsoft's approach to the topic of mobile security. Some highlights can be viewed on my blog. The core message of endpoint device flexibility and security was simple, but the...
Desktops and Apps On the Go
I still remember the day I had to feed the PC with 20+ 3.5” disks to load it up with Windows 95. The ultimate result of the install was fantastic for time, but the process was like watching paint dry! I didn’t have to worry much...
Microsoft Cloud OS Network Strengthens Weak Link
Microsoft's Cloud OS strategy includes Windows Azure, on premise Windows Server with Azure pack and service providers running on the Microsoft platform
Holiday Shopping? Android, Apple, or Microsoft
Have you ever noticed how we are all considered IT experts come the holiday time? Brothers, mothers, grandfathers, aunts, cousins and close friends all turn to us for their latest technology purchasing decision. Since I am a bit of...
Ignoring Microsoft is Risky
For all the years I have been in IT, it’s been easy to poke at Microsoft. Whether it has been blue screen of death, countless hours rebooting, or performance slumps on the desktop. Over time, it’s been fun to join in on the ...
Simplivity Changing the Way IT Runs
If you are having any doubts about the IT infrastructure consumption model changing, Simplivity’s series C of $58 million should catch the attention of a lot of IT vendors and IT consumers. Consuming infrastructure piece parts that...
Businesses Report Significant Use of Desktop Virtualization Technology
Desktop virtualization is an alternative PC delivery model in which applications, operating systems, user data, profiles, and/or entire end-user environments are encapsulated and delivered to or executed on a remote endpoint device....
The Power of 3: Citrix, Cisco, and NetApp Deliver Data Center to the Desktop
The synergies, engineering efforts, and go to market execution of these three companies should not be underestimated in a time where IT organizations are looking for integrated solutions and businesses transform toward cloud...