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25 new IT companies to watch

Innovative tech startups for the virtualization and cloud computing age

By , Network World
October 25, 2010 06:07 AM ET

Page 7 of 7

Nicira isn't saying yet when its technology will be available. Today's virtualization technology, however, is in wide use and provides new opportunities for data center managers to improve disaster recovery. That's the market addressed by our final two New IT Companies to Watch: ZeRTO and Actifio

Still in stealth mode, ZeRTO is revealing little more than that it is developing disaster recovery/business continuity software aimed at the needs of virtualized, mission critical applications and cloud deployments. CEO Ziv Kedem previously co-founded Kashya, a company acquired by EMC and turned into EMC's RecoverPoint data protection and remote replication product.

ZeRTO is accepting applicants for a private beta program.

Actifio, meanwhile, is attempting to simplify disaster recovery and data protection with software that combines storage virtualization with several other capabilities. The software "integrates capacity optimization with data de-duplication, compression, encryption and network usage optimization," to automate the copy, store, move and restore operations, while helping IT deliver a service catalog with defined SLAs.

Actifio's Data Management Virtualization technology is available now at prices starting at $100,000.

Actifio -- similarly to startups Nimble Storage and Infineta -- is combining several technologies together in unique ways in what Taneja likes to call the "technology blender."

Blending technologies together to solve multiple problems at once may be a good approach for today's complicated IT world. But it's not the only way to break into the enterprise data center, as these 25 startups are showing.

How many of these startups will turn their technologies into successful business models is an open question. But in most cases these startups are gaining significant funding from venture capitalists, a hint that they might be on the right track.

Although the venture market in 2010 is better than it was in 2009, the funding available to tech newcomers has greatly declined over the past decade, leaving money for only the best new companies.

As Armstrong puts it, "There are a lot of bad ideas getting weeded out."

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Read more about cloud computing in Network World's Cloud Computing section.

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