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Why Windows RT is hurtling toward disaster

Can Windows RT ever pull back from the brink after a disastrous CES for the ARM-powered operating system?

By Brad Chacos, PC World
January 15, 2013 12:41 PM ET

PC World - Ah, Vegas. It's the place where dreams are realized, and hearts are shattered. As such, probably no more appropriate venue exists to showcase the massive gamble that is Windows RT, Microsoft's first tablet-focused operating system, and the first Windows version createdA expressly for ARM processors.

20 seconds to jailbreak Windows RT

The bet didn't pay off. Microsoft and ARM rolled snake eyes at CES 2013. Windows RT was not out in full force at the show, and for all intents and purposes, Windows RT died in the desert last week.

A no-confidence vote

Windows RT actually started CES with a bang: When Microsoft CEO Steve Ballmer bounded onstage during Qualcomm's opening night keynote, he showed off twoA Windows RT tablets. One was the Samsung ATIV Tab, and Ballmer lauded Samsung as one of Microsoft's key hardware partners.

But just three days later, Samsung told CNET that it won't be bringing the ATIV Tab stateside, citing poor demand for Windows RT tablets in general. Samsung SVP Mike Abrary also said that consumers don't understand the difference between Windows RT and Windows 8.

"There wasn't really a very clear positioning of what Windows RT meant in the marketplace, what it stood for relative to Windows 8," Abrary told CNET. "When we did some tests and studies on how we could go to market with a Windows RT device, we determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was."

Ouch.

To be fair, Samsung isn't exactly a dowsing rod for the PC industry. While the company does ship some intriguing Windows hardware, it's far from a major player in the traditional computing ecosystem, as Samsung's prime attention is devoted to Android.

But Samsung isn't the only OEM to retreat from Windows RT. Both HP and Toshiba squashed plans for a Windows RT tablet before the operating system even hit the streets, while Acer announced that its own Windows RT tablet won't appear before the second quarter of this year, if it comes out at all.

At this point the Dell XPS 10, Asus VivoTab, and Lenovo Yoga 11 are the only Windows RT devices available aside from Microsoft's own Surface RT. And all of them have landed with a thud, Surface arguably--very arguably--aside.

While CES was awash in Windows 8 devices, Windows RT was a complete and utter no-show. Adding even more insult to injury, Lenovo's follow-up to the Yoga 11--the Yoga 11S--is swapping out ARM for Intel's Core processors. Microsoft itself was showing off the Intel Core i5-powered Surface Pro behind closed doors, with nary a public announcement of Surface RT and its roadmap.

ARM advantages? What advantages?

Even if Microsoft had spent more of its reported $1.5 billion advertising budget explaining the differences between Windows RT and Windows 8, the message wouldn't be all that enticing to consumers, because frankly, Windows RT sucks right now. "It's like Windows 8, except it won't run desktop apps, and, oh yeah, the Windows 8 apps in the Windows Store aren't all that good," isn't exactly a killer pitch.

Originally published on www.pcworld.com. Click here to read the original story.

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