Everything You Need to Know About Customer Experience Management

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Customer experience management means caring about the end-to-end experience your brand has with its prospects, customers, and brand evangelists. Managing the customer experience requires attention to detail at all steps along the path to purchase, from the content created to capture awareness, to the ecommerce experience of shopping on your site, and the after-sale commitment to keep loyal customers engaged using newsletters, coupons, and customer-appreciation sales.

Simply put, making customer experience management (CEM) a priority amounts to knowing your ideal customers’ needs, getting in front of them, serving them, and making sure they are happy before, during, and after the purchase.