Google Cloud for Media & Entertainment

Media and entertainment (M&E) companies’ business model revolves around the sale of intellectual property, all of which is now stored in digital format, and most of which is now delivered digitally. Social media channels give cybercriminals more opportunity to directly engage with employees, talent, and fans and consumers than ever before.

The M&E industry also has a very wide and deep supply chain that consists of a few big players and many smaller vendors. These smaller vendors have access to valuable digital IP and other confidential data belonging to large content creators, but they’re frequently unable to afford robust cybersecurity defenses, making them soft targets for cyberattacks.