How Cell Broadcast Speaks Your Language With the World’s Most Trusted Public Warning Platform

While there are some country-specific emergency alert requirements, the most important ones are common and two of them are critical to effective emergency response:

  1. Alerts should reach the maximum number of people in the affected geographic area
  2. Messages attract people’s attention and initiate an anticipated response

The latest BEREC Guidelines (June 2020), which refer to Recital 293 of the European Electric Communications Code (EECC), mentions that authorities should transmit public warning alerts to ‘all’ end users concerned. Why? So that the recipient can take appropriate action. For instance, “Evacuate to higher ground above and beyond designated tsunami hazard zones or move to an upper floor of a multi-story building.”

Although EECC doesn’t stipulate how the authorities should transmit messages to ‘all’, BEREC considers that one factor of reaching concerned end users in the most efficient way is sending the warning messages in the recipient’s language.

The message’s language undoubtedly plays a vital role in understanding what’s required, so that the public can react as fast as possible.