Aligning Channel Incentives to Partner Personas and Journeys

The world of channel incentive and rewards management has become more complex in recent years. The classic linear sales funnel no longer applies; it’s been completely unraveled in our 24/7/365 digital and social world, becoming a complex, circuitous journey. On top of that, demographic shifts are putting Millennials in key customer-facing roles in record numbers. It’s time to rethink the way incentive plans are designed and implemented. It all starts with understanding your partners and their journey to you.

This eBook defines the channel partner journey and will help you
understand how to better align your incentives to your partners.